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TMCNet:  Paul Kapustka Launches 'Sidecut Reports' to Bring Long-Form, Analytical Reporting Back to Tech Journalism

[April 30, 2008]

Paul Kapustka Launches 'Sidecut Reports' to Bring Long-Form, Analytical Reporting Back to Tech Journalism

(Marketwire Via Acquire Media NewsEdge) BURLINGAME, CA, April 30 / MARKET WIRE/ --

Longtime technology journalist Paul Kapustka
has launched Sidecut Reports (www.sidecutreports.com), an independent
editorial research firm designed to provide business professionals with
up-to-the minute information and decision-making analysis on cutting-edge
topics at the intersection of telecommunications, the Internet and public
policy.

With the release of the inaugural "Sidecut Report" on the state of WiMax
wireless broadband deployments in the U.S., Kapustka brings long-form,
analytical reporting back to technology journalism, bucking the recent
trend of industry publications choosing to sacrifice quality of content in
favor of faster, lightweight reports.

Instead of chasing page views to satisfy online advertising contracts,
Sidecut Reports will offer its content via yearly "coverage area"
subscriptions, each priced at $149.95. Readers can purchase the reports for
immediate download at the website, www.sidecutreports.com. Sidecut Reports
plans to offer three more reports in this calendar year, in the coverage
category areas of Public Policy, Internet Video Infrastructure, and
Advanced Telephony. A report on network neutrality is due out next.

"Sidecut Reports is designed to provide the in-depth coverage blogs don't
have the time for, at a price far less than traditional 'industry analyst'
reports, which can costs thousands of dollars each," said Kapustka, who was
managing editor at the GigaOM blog network before starting Sidecut Reports
late last year. The intersection of telecommunications, the Internet and
public policy is well served by such an editorial direction, Kapustka said,
since the topics are complex, technically arcane, and often steeped in
regulation and legalese that precludes explanation in the typical 500-word
blog post.

"Blogs are great for breaking tech news, but it's hard for bloggers to step
back and dig deep on any single topic, since they're under great pressure
to come up with the next post," Kapustka said. The continuing layoffs and
financial struggles at traditional technology publishing outlets seems to
suggest that theirs is a "broken model," Kapustka said, leading him to
choose a subscription-based strategy for Sidecut Reports.

Prepared in an easy-to-read style accessible to those who may not have
completely understood the topics or technology, the reports are also free
of any vendor influence, making it much different than analyst reports that
may be tailored to suit sponsor interests, or may be too deep in technical
minutae to be understood by a wider audience.

"I'm confident that business professionals or their companies will value
content that will educate, inform and provide analysis for timely business


and investment decisions," Kapustka said. "Quality never goes out of style.
It has just never really been available to a wider audience."

Each Sidecut Report subscription entitles readers to a year's worth of news
flashes and report updates in the selected category, providing readers with
a "living report" that keeps them up to date on their selected topic.
Full-site yearly subscriptions are also available, as are subscription
discounts for students and professionals at non-profit organizations.
Corporations may also purchase rights to republish Sidecut Reports on their
company websites, or may purchase group-discount reports for internal use.

Kapustka, who has covered networking and Internet industry topics since
1991, has held top editorial positions at a wide range of industry
publications, including CMP Media's Advanced IP Pipeline and Networking
Pipeline websites, InformationWeek, InternetWeek, CommunicationsWeek, Light
Reading, the (old) Red Herring, Open Systems Today! and Unix Today!. Most
recently, he was managing editor for Om Malik's GigaOM blog network,
managing and writing posts for both the GigaOM and NewTeeVee blogs.

ABOUT SIDECUT REPORTS

Sidecut Reports, a new independent editorial research firm, represents the
future of technology journalism, providing business professionals in a wide
range of disciplines with deep background, up-to-the minute information,
and decision-making analysis on pertinent topics that goes far beyond blogs
at a price far less than that charged by traditional analyst operations.
Led by longtime industry journalist Paul Kapustka, Sidecut Reports provides
in-depth looks into topics at the intersection of telecommunications, the
Internet and public policy, which are available for purchase online at
www.sidecutreports.com.

Press Contact:
Paul Kapustka
Sidecut Reportskaps@sidecutreports.com
650-685-6340

Copyright ? 2008 Marketwire

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