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TMCNet:  ASUS: Thinking Outside the Eee Box

[November 26, 2009]

ASUS: Thinking Outside the Eee Box

Nov 26, 2009 (M2 PRESSWIRE via COMTEX) -- Unveiled recently at an ASUS event in London, the Eee Box 1501 gives everyone a reason to stay in on the cold winter nights by challenging what a traditional home entertainment system can bring.

Offering a versatile means of enjoying full 1080p high definition content on bigger screens, the 1.5L sized Eee Box 1501 is one of the world's smallest desktop PCs to feature a slot-load optical disc drive and a dedicated graphics chip. Bringing a neat solution to space-saving conundrums, it can stand elegantly in an upright 'diamond' form or be mounted on the back of a monitor.


With superb green credentials (up to 70% power reductions compared with traditional PCs) it is a substantially economic computing and media option for living rooms large and small - with a tiny price tag to match it's footprint at just GBP339 SRP inc. VAT from a range of retailers including amazon.co.uk and play.com A video demonstration of the Eee Box 1501 Can be found here: http://www.youtube.com/profile?user=asus#p/u/4/-oBc81lGq1k Key Features: * Tiny size - only 1.5L and 193 x 193 x 39mm * 50% quieter than traditional desktops (26db) * 70% less power consumption to traditional desktops * HDMI Output for full 1080p high definition playback * SimHD scales standard definition to high definition * Intel Atom 330 Dual Core processor * NVIDIA ION graphics platform * 2GB memory (2 slots for maximum of 4GB) * 250GB hard drive * 5.1 Surround Sound speaker support * Slot-load optical disc drive * Elegant 'diamond' stand design * Option for VESA mounting on back of monitor * Easy to use TotalMediaCentersoftware * Remote Control for enhanced user comfort * Built in IPTV player * Wireless 802.11b/g/n and 10/100/1000 Ethernet * Host of I/O ports for connectivity (including Kensington Security Slot) * Windows 7 Home Premium Operating System * GBP339 inc VAT SRP High Definition technology brings realistic multimedia to the screen The Eee Box 1501 can deliver outstanding high definition 1080p visual performance, with HDMI outputs, an Intel Atom 330 Dual Core processor and NVIDIA ION graphics platform.

SimHD technology scales up standard definition DVD movies (720x576p) to HD quality (1280x720p or higher) and sharpens video quality, whilst visuals are enhanced by 5.1 surround sound support - enabling the Eee Box 1501 to deliver a winning combination of vivid colours, crisp graphics and impressive audio for a truly cinematic experience within the home.

What's more, the innovative ASUS thermal solutions enable effective heat dissipation, enabling the Eee Box 1501 to run quietly at just 26db - that's around 50% quieter than the average desktop - so you can rest assured that the "you can hear a pin drop" movie moments won't be interrupted.

User-friendly 'TotalMediaCenter' interface offers easy navigation: Unlike many home entertainment systems, which leave users frustrated with perplexing menus, ASUS have designed and pre-installed the 'Total Media Center' software onto the Eee Box 1501. The intuitive interface provides a fast and user-friendly way of browsing and playing media such as photos, videos and music, and supports a variety of different media and codec formats (see specifications for details).

Space saving, accessible design with robust slot-load disc drive: The Eee Box 1501 has an incredibly compact design, with a volume of just 1.5L and dimensions 193 x 193 x 39mm - that's not much bigger than a book! Such a tiny form makes it easy to squeeze into the smallest of living spaces, offering a fantastic solution for smaller homes and student rooms. What's more, the Eee Box 1501 can be mounted onto the back of an LCD monitor, saving even more space whilst creating an all-in-one PC effect.

The Eee Box 1501 boasts a slot-load optical disc drive which, unlike traditional 'tray-in' counterparts, has less moving parts. Combined with the elegant 'standing' design and upward-facing angle, the Eee Box 1501 offers users a truly robust and accessible way to insert and change discs.

Not just a media box - the Eee Box is a fully-featured computer too: Despite the tiny size, the Eee Box 1501 crams enough hardware and features inside to rival its bigger counterparts. Not only does it offer a superb high definition experience for watching videos and a built-in IPTV player for watching TV shows with ease, but users can continue to surf the Internet, edit documents and perform other tasks simultaneously - just like a 'normal' desktop PC.

The Eee Box 1501 features a host of connectivity options including wireless (802.11b/g/n), 10/100/1000 Ethernet, HDMI and S/PDIF outputs, 6 USB ports and a card reader - ensuring users can share data and stay connected both inside and away from the home or office.

A tiny carbon footprint offers a green computing solution: Despite the versatile and powerful functionality, the Eee Box 1501 remains kind to the environment. Keeping in line with the ASUS Green Initiatives, users can expect up to 70% reduction in energy consumption compared with traditional PCs - that's the equivalent of around GBP80 per year.

Such fantastic green credentials are thanks to the Intel Atom processor and the ASUS Super Hybrid Engine technology, which adjusts power consumption to suit the current usage.

Specifications: Please visit the full PDF release at: www.tru-pr.co.uk/press/clients/asus/ASUSEeeBoxEB1501PRFinal.pdf Pricing & Availability Available now from e-tailers and retailers including amazon.co.uk and play.com at GBP339 inc VAT SRP.

1-year UKcollect and return warranty.

About ASUS ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company's revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek's "InfoTech 100", and has been on the listing for 11 consecutive years. ASUS was rated No.1 in quality and service by the Wall Street Journal Asia.

With an unparalleled commitment to innovation and quality ASUS won over 3,000 awards in 2008 - an average of 8 awards for every day of the year.

Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europeand ASUS sales are outstripping manufacturers who traditionally dominated the market.

ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC family and the Lamborghini range. ASUS's design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.

Notes to Editors If you would like a product review please contact the press office or see sample request form on the press assets pages if you wish to be placed on the waiting list.

In addition we are able to organise interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.

You can follow ASUS on Twitter: http://www.twitter.com/asusuk * Depending upon usage.

** Selected models only ***Specifications are subject to change without prior notice.

CONTACT: Danielle Schofield, Tru PR Tel: +44 (0)845 833 8292 e-mail: asus@tru-pr.co.uk WWW: http://www.tru-pr.co.uk ASUS Sales Team Tel: +44 (0)1442 202 720 WWW: http://www.asus.co.uk ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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