Unified Communications (News - Alert) (UC) is a productivity tool which increases the responsiveness of an enterprise. Unified Communications save time and improve the way companies, individuals and groups interact. Large investments are made by enterprises for deploying modern ways for enhancing their productivity and collaboration with remote or mobile workers.

 

Important and relevant issues regarding Unified Communications will be discussed at the Frost & Sullivan (News - Alert) 2nd Annual Unified Communications summit. This executive MindXchange will be held on July 31, at the Sheraton Towers in Singapore.

 

The summit proposes to discuss about the UC market in APAC and also aspects for the development in the future. Issues regarding management queries on lack of utilization of the complete spectrum of UC and the sharing of actual implementations of UC will be discussed. In addition, the benefits of incorporating a full-servicing UC capability within business operations will be highlighted.

 

Avaya (News - Alert), Aspect and Plantronics will be sponsoring the summit. Business Today, Enterprise Innovation, Network World Asia and ZDNet Asia are the official media partners and the Association of Telecommunications Industry of Singapore (ATiS) will be supporting the summit.

 

A recent Frost & Sullivan analysis on UC in Asia Pacific showed that revenues earned by the regional market were $4.03 billion in 2007, and will reach $8.17 billion by the end of 2014.

 

The common way businesses incorporate UC is by adding e-mail and telephony. Technological advancements help UC include telephony, e-mail, instant messaging, unified messaging, mobility, presence, video, audio and Web conferencing and collaboration.

 

Users can access real-time information and communicate through such deployments and organizations are capable of reducing inefficiencies arising in the enterprise communications spectrum.

 

“Pace of business and the level of competition have increased dramatically over the last five years. Rising customer expectations, increasing mobile workforce and the growing competition is driving the need for enterprises to be agile and quick to respond to the changing market dynamics. Enterprises are beginning to realize the role of communication in achieving this agility and enhanced productivity,” stated Frost & Sullivan Industry Manager, Shivanu Shukla.

 

One of the major advantages of UC is increased worker productivity, as well as enhanced customer service. UC is increasingly being used in contact centers to improve the customer experience.