Sage Insights Conference is happening now in National Harbor, Maryland, and Sage today announced what company officials describe as “a new, simplified structure for its Sage Partner Advantage program.”

 

The new structure will let authorized Sage Software (News - Alert) business partners who carry and resell the company’s Business Management Division and Industry and Specialized Solutions Division products and services to “more easily” access program components focused on business growth, hiring and retaining talent, building knowledge and the expertise of staff, and earning rewards from Sage.

 

The updated program also features the new Sage partner portal, www.SagePartnerPortal.com, which provides a single access point for all programs and services.

 

Susan Searle, Sage Software executive vice president for partner programs, said the company’s partner satisfaction is “high among those who actively participate, and our research shows that partners who participate perform better than those who don’t.”

 

In related news Sage CRM Solutions, part of the Sage Group, has announced initial progress of its Sage CRM Solutions 2010 strategy, described by company officials as “a product and technology vision” announced in March.

 

The strategy, according to the Sagians, guides global development of the Sage CRM Solutions product family comprised of ACT! by Sage, Sage CRM, and Sage SalesLogix. Milestones detailed at the Sage Software Insights North American business partner conference include embedded Sage CRM within the new Sage MAS 90 and 200 Extended Enterprise Suites, Sage SalesLogix Mobile v5.1, and a new partner-hosted ACT! subscription offering.

 

CRM 2010 “recognizes distinct business needs of various CRM user types and supports them by applying open Web standards to connect front- and back-office processes,” create interoperability with the Sage CRM Solutions family and “incorporate on-demand capabilities and emerging Web 2.0 technologies,” company officials say.