Ribbit (News - Alert), which bills itself "Silicon Valley's first phone company," announced that Ribbit for Salesforce, an enterprise application to link mobile voice communications and Software as a Service (SaaS (News - Alert)) business workflow, has registered more than 250 trial customers since the service became generally available last month.

 

This milestone comes "months ahead of schedule," Ribbit officials say, following a private beta program involving nearly 100 businesses of different sizes and industries.

 

Ribbit has garnered third party recognition from a variety of sources. IDG's InfoWorld, an integrated media brand for IT decision makers, has selected Ribbit as one of the Top 10 Tech Startups for 2008.

 

In addition, the company has also experienced a surge in new enterprise applications being deployed or in development. These new applications, such as a medical application for hospital and triage services, are expanding into a number of mission-critical industries.

 

Real estate is one market Ribbit for Salesforce has tackled. "We build Salesforce.com (News - Alert)-powered tools for the real estate market," said Steve Kompolt, CEO, Real Intelligence, Inc. "Residential agents in particular are very mobile, and timely responses can make or break a deal."

 

"Customers with increasingly mobile sales forces, and influencers in the SaaS industry, see the immense value of accelerating information flow from the field into their CRM systems," said Greg Goldfarb, GM of Enterprise Applications, Ribbit, adding that the "emerging hot spots are real estate, high tech, and financial services."

 

Ribbit for Salesforce is an AppExchange Certified Application, and is available to all U.S. based Salesforce.com customers using Professional Edition and above.

 

Last week Salesforce.com announced that The Ethisphere Institute named it to Ethisphere's World's Most Ethical Companies list for the second consecutive year. 

 

Ethisphere is a "think-tank" which describes itself as "dedicated to the research and promotion of profitable best practices in global gmore thannance, business ethics, compliance and corporate responsibility."

 

Salesforce.com was honored with the award along with American Express, Google (News - Alert), Kellogg, PepsiCo, Starbucks and others.

"We embedded corporate social responsibility and strong ethics into the fabric of our company from the very beginning through our 1/1/1 integrated corporate philanthropy model," said Marc Benioff, chairman and CEO of Salesforce.com.