Mobile CRM software vendor W-Systems has announced the acquisition of its 200th small business customer for its mobile CRM products for the small business market.

 

W-Systems reports increased customer acceptance for its mobile CRM software product w-Mobile over recent months, with "over 180 installed sites actively operating with a little as two users to as many as one hundred at a single installation site."

 

WMobile is a mobile telephone client for the GoldMine CRM system and provides bi-directional interaction with the company's organizational CRM system. Christian Wettre, president of W-Systems, attributes wMobile's position to "its ability to empower small and mid-size organizations who, for the first time, can adopt a mobile CRM product.

 

"Most small businesses think that mobile CRM is just for the big players and is way out of their price range, but we've developed wMobile to provide a mobile CRM product scalable and cost effective for small to mid sized businesses," Wettre said, adding "what makes wMobile particularly suitable for small businesses is that we can provide products for very small numbers of users. We have a number of clients with only one or two users and many more with five or six, something that is not very common in the current mobile CRM space."

 

Wettre believes that the future marketplace for mobile CRM is shifting and will see "many more businesses adopting mobile CRM products a much smaller scale. In fact, for some clients, wMobile has already replaced the need for notebook PCs."

 

In May, W-Systems awarded Top Partner status to five of their most successful wMobile partners. Recognized are Ticomix of Rockford, Illinois, Relationship Automation of Los Angeles, Longbow Consulting Group of Beverly, Massachusetts, First Direct of Hopewell Junction, New York and The Trainers Advisory Network of Mississauga, Ontario.

 

W-Systems has also announced over 50 new active partners for the wMobile Mobile CRM software product, describing it as "a mobile telephone client for the GoldMine CRM system providing bi-directional interaction with the company's organizational CRM system."

 

The wMobile product is billed as allowing small and mid-size organizations to adopt a mobile CRM product.

Mark Durrant, President of Relationship Automation, said "most systems we've implemented have been installed in an hour or so. It's clear that they've put a lot of thought into making the system simple to use as well as powerful and have developed a system will actually be used."

"As a small software developer, we count on the enthusiasm of our reseller partner to reach out customers," says Christian Wettre, President of W-Systems.