A provider of price optimization and management software, Zilliant, has announced the recent Gartner (News - Alert) report, “Hype Cycle for CRM Sales, 2008”, is now available by request at www.zilliant.com. The report provides a review of more than 25 CRM technologies designed to help companies further understand the maturity, application and rate of adoption for the applications.

The review process included an assessment by Gartner of the enterprise benefits of each technology. Gartner’s highest benefit rating, “transformational” was given to price optimization and management software.

"The potential for this market is significant, because defining and defending optimal prices is a fundamental imperative for enterprises responsible for producing returns for stakeholders," stated Michael Dunne, vice president of research, Gartner.

"The price optimization and management market differs from most other applications because it offers strategic benefits (helping organizations grow revenue and margins) and operational efficiencies (helping companies save time and cut costs),” added Dunne.

The Gartner report also cites several examples of strategic benefits reported by companies that have successfully deployed price optimization software, including across-the-board gross margin increases reaching two percent to five percent, with instances exceeding 15 percent for specific product lines or division; revenue growth of more than two percent; and significant reductions in revenue leakages and noncompliant discounting.

"With benefits like these, distributors and manufacturers that embrace price optimization technology ahead of mainstream adopters clearly achieve significant competitive advantages," said Greg Peters, CEO of Zilliant.

 

"We believe this latest assessment also underscores the critical importance of working with an experienced B2B pricing software vendor like Zilliant to streamline the technology deployment and reduce the time-to-value."

Zilliant focuses on driving measurable profitability improvement for industrial manufacturers, distributors and services companies through superior price setting and execution.

Zilliant Precision Pricing Suite (ZPPS) is designed to combine advanced pricing science, including proprietary Precision Price Segmentation and Price Band Optimization technologies, with easy-to-use business applications to deliver an end-to-end solution for data-driven price optimization and management.

Enhanced price differentiation and sales execution help Zilliant customers achieve the best pricing possible on every transaction, increasing profits by 15 percent and more.

Zilliant has made a strategic move in offering this latest Gartner report on its Web site as it highlights the importance of price optimization and management software solutions, such as those offered by Zilliant.

In a variety of industries, cost and price still remain competitive factors, driving the demand for price optimization and management software. For those companies that recognize the benefit that such solutions can deliver, their ability to maximize their reach and extend value to the end customer will continue to grow.