Azorus, a CRM software and services firm selling to the higher education market,  announced that Canada's St. Francis Xavier University has acquired "the entire suite of CRM capabilities from Azorus."

 

In the fall of 2007 StFX began using the Azorus Digital Recruit product to capture prospective student information and deliver e-mail to students following a recruitment event.

 

StFX's Director of Admissions and Recruitment, Robb Parker, said ensuring that the entire recruitment effort is personalized to each student is "critical to us retaining our high profile. Adopting the Azorus CRM system in its entirety allows us to not only build on that level of personalization, but also to streamline many other internal processes."

 

In Nova Scotia, a province with a declining prospective student population and ten other universities, competition for students is fierce. For StFX, the Azorus CRM system will not only allow them to do a better job "wrapping their arms around these students," Azorus officials say, but to also foster relationships with students in other markets.

 

Says Parker, "Being able to maintain the percentage of Nova Scotia students is vital to our institutional philosophy… the allure of the Azorus platform is the ability to build not only better relationships, but more of them."

 

Last month Azorus announced today that The University of Warwick selected the company's CRM enquiry management system to help the university "optimize its overall recruiting efforts."

 

The Azorus product is a system that lets a recruitment office customize and automate communications directed at prospective students using the company's portal capabilities as well as a host of other electronic based communications tools designed for today's Digital Native students.

 

Richard Harrison, Events and Enquiries Manager at The University of Warwick, said the Azorus product is "exactly what we need to take the next step in our overall e-recruiting strategy. Our Web site is a critical element in our marketing mix and its importance is only increasing."