CRM Featured Article
July 11, 2008
Salesforce CRM-Embedded Product Released by InsideSales.com
By David Sims
InsideSales.com (News - Alert), a vendor of Lead Response Management, has announced the beta release of PowerDialer for Salesforce.com, an on-demand dialing and marketing product embedded directly into Salesforce.com (News - Alert) CRM.
Through an interface, the PowerDialer provides integrated lead marketing toolsets with inbound / outbound dialing, voice messaging, e-mail, and fax capabilities.
InsideSales.com is a hosted lead management CRM product with built-in dialer and telephony tools, pitched to sales reps who sell remotely. This announcement, company officials say, is "a decision to offer the telephony tools and lead response management technologies to Salesforce.com users."
PowerDialer for Salesforce.com blends the CRM with telephony objects. "It is intuitively designed," company officials say -- "simply generate a list of leads or contacts in Salesforce.com and start dialing. Once dialing you can automatically leave voice messages, send e-mails, send faxes, and schedule future actions."
In May, InsideSales.com announced the release of ResponseDealer, a suite of on-demand technology products designed to help automotive dealerships respond to leads and use dialer and call center technology.
This announcement comes after a full year of testing on site with Jim Click Automotive Group, recently ranked #40 in the Wards Top 100 Mega-Dealers in the United States.
Dave Elkington, CEO of InsideSales.com, said automotive has "always been at the forefront of innovation and early adoption of new technologies."
The product gathers Web leads, inbound calls, and online inquiries from dealer and manufacturer sites and routes them to an inside sales representative, whose job is to respond and invite them to visit the dealership, rather than trying to sell them like the usual car salesperson does. The lead is then entered in the lead management database.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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