November 20, 2012
Channel 10 Taps Amazon Web Services Direct Connect Cloud
By Ashok Bindra
Australian iTnews reports that Channel 10 will be tapping Amazon Web Services (News - Alert) ‘Direct Connect’ feature to use direct fiber connection into the cloud computing service and avoid transit over the Internet. As a result, the television network will connect its private cloud infrastructure directly to Amazon Web Services' newly launched Sydney facility under a new managed services arrangement.
Channel Ten is currently undertaking several cost-cutting initiatives, and has negotiated a deal whereby its “base load” of Web traffic is hosted with managed service provider Bulletproof Networks for a predictable monthly fee. While spikes in traffic burst onto the new Amazon Web Services availability zone launched in Sydney last week.
The report indicates that the TV network's web sites are likely to experience these spikes during crucial episodes of interactive shows such as Masterchef.
Last week, Equinix (News - Alert) announced plans to re-sell direct links to the Amazon cluster within its new Sydney data center, as did Bulletproof Networks, whose infrastructure sits within the neighboring Sydney Global Switch data center, wrote Winterford. The report shows that Channel 10 is using the latter under a managed services deal signed with Bulletproof.
Direct fiber link to the Amazon EC2 cloud saves on bandwidth costs and offers higher throughput from private to public cloud infrastructure. Equinix CTO Lane Patterson told iTnews, the service could prove crucial to attracting organizations reticent to dive straight into the public cloud.
The key benefit of using Amazon’s Direct Connect is that customers can host their own private cloud at Global Switch or Equinix for the “base” of their IT load and burst onto the Amazon public cloud across a small piece of fiber from within the same facility.
Lorenzo Modesto, COO at Bulletproof Networks, said, “This is the biggest game changer for hosting in Australia, ever. This allows us to connect to AWS at gigabits per second – to be an extension of a single digit latency network.”
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Edited by Amanda Ciccatelli
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