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July 30, 2014

Act Broadband Launches Digital Campaign to Celebrate Its Rebranded Identity



By Madhubanti Rudra
TMCnet Contributor



Companies often go for a brand overhaul to create a new, improved identity, to better connect to a particular customer segment and boost sales. ACT (Atria Convergence (News - Alert) Technologies Pvt. Ltd.), a venture backed company specializing in the fiber-to-the-home technology, recently launched its rebranded identity, a recent article appeared in SME Times revealed.

ACT reportedly wanted to reinvent itself as a fun, youthful brand for the new age, savvy customer, for whom, Internet has become a tool to realize every dream of their lives. The company rebranded itself as ACT Fibernet, reinforcing its commitments to offer consumers unparalleled Internet experience, through the use of superior fiber technology.

ACT reportedly played lead role in driving Internet consumption in India. While expanding its market presence in India, the company actually helped online user behavior to evolve and mature. The company helped enhance the way users experience this medium through its triple pay broadband, digital TV and IPTV (News - Alert) services, ACT group CEO, Bala Malladi, stated.

“We believe that ACT is at the forefront of driving Internet consumption in India, not just in terms of growing the market but also changing the online user behavior and enhancing the way users experience this medium,” Malladi noted in a statement.

In keeping with it a pro-change policy, ACT Fibernet launched a 60 Mbps plan, which it claims, is the fastest speed currently offered by any service provider in the retail segment.

The rebranded website and the dedicated Internet portal - portal.acttv.in have already gone live. A digital campaign called #BeIncredible has been launched on Facebook (News - Alert) to mark the rebranding. The campaign is themed on the ubiquitous presence of Internet in everyday life.  As part of the campaign, a Facebook contest has been launched to encourage users to utilize the Internet to discover the incredible in everyday life. 




Edited by Adam Brandt
 
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