Appirio today announced Appirio Contact Sync for Salesforce and Google (News - Alert) Apps, described by Appirio officials as “a tool to select and sync contacts between Google Apps and Salesforce address books.”

 

This, the fifth product offering from Appirio for users of Salesforce for Google Apps, lets users sync contacts from these two products, ”bringing together the business context of Salesforce with the ‘add-as-you-e-mail’ convenience of Gmail,” company officials say. 

 

The deal eliminates the need to enter and maintain duplicate data in different systems, and users can access their contacts no matter which application they’re in. The product is available today on www.appirio.com/products, Salesforce.com’s (News - Alert) AppExchange, and the Google Solutions Marketplace.

 
The other four Appirio offerings, featured last month during the Salesforce for Google Apps announcement, let Salesforce and Google Apps users synchronize calendars, collaborate on marketing campaigns, find and embed documents, and create and share customized CRM dashboards.

 

Using the Force.com platform and Google’s open APIs, Appirio officials say, the company will “enhance the product by adding more valuable features based on user feedback and suggestions.”

 

Last month, Appirio announced four new Software-as-a-Service offerings that bring together Google Apps and Salesforce CRM.

 

The four Appirio offerings “enable Salesforce and Google users to synchronize calendars, collaborate on marketing campaigns, find and embed documents, and create and share customized CRM dashboards,” according to Appirio officials.

 

“Google and Salesforce.com are bringing together the world’s leading platforms to empower organizations of all sizes to run their office in the cloud,” said Marc Benioff (News - Alert), chairman and chief executive officer of Salesforce.com.

 

Appirio Chief Executive Officer Chris Barbin said that “as the first software and services company with a partnership with both Google Enterprise and Salesforce.com,” by incorporating Google’s collaboration and business productivity applications into Salesforce.com’s Force.com Platform and CRM applications, “we believe that a new class of products will emerge that unite personal productivity and business systems.”