Convio, a vendor of on-demand constituent relationship management software and services to nonprofit organizations, and CRM manager, an organization selling implementation and services for clients of Salesforce.com (News - Alert), today announced that CRM manager has joined the “Convio Fusion Partner” program.

 

As part of the program, CRM manager will join with other Convio partners and nonprofit clients to help organizations use Convio’s new constituent relationship management product built on the Force.com Platform, and the integration with Convio’s online fundraising, advocacy and marketing applications.

 

Andy Atkins, founder and managing partner, CRM manager, said his company is “excited to… help ensure nonprofits focus on making the world a better place by using Convio’s comprehensive CRM system.”

 

This June, Convio announced the Aikido Charter Program for the company’s new, open, Web-based constituent relationship management system for tracking constituent interactions across all channels, online and offline. Built on Salesforce.com’s Force.com Platform, it offers an on-demand product that integrates with other open systems.

 

Currently deployed by selected nonprofit organizations, the product, code-named Aikido, is expected to be generally available in the second half of 2008. It’s built on Salesforce.com’s Force.com, a Platform-as-a-Service to build business applications and run them in the cloud on the Salesforce.com infrastructure.

 

“By adding an organization like CRM manager to the Convio Fusion Partner program and our Open Initiative, we continue to open the nonprofit market,” said Fred Waugh, Vice President of Marketing and Alliances for Convio.

 

In March, Convio announced the availability of the Convio Database Connector on Salesforce.com’s AppExchange. The Convionis are calling it “the first development in a relationship between Convio and the Salesforce.com Foundation… to meet the needs of the nonprofit market.”

 

The Convio Database Connector for Salesforce.com integrates Salesforce.com with Convio’s on-demand constituent relationship management suite, “enabling the synchronization of constituent, donation, and campaign data between Convio and Salesforce.com.”

 

“The Software-as-a-Service model is improving the way nonprofits operate, not only in their ability to connect with constituents but by improving their efficiency and effectiveness in accessing and sharing constituent data,” said Gene Austin, CEO, Convio.

 

Clarence So, Chief Marketing Officer, Salesforce.com, said the company counts more than 3,000 nonprofit customers.

 

Mobile Loaves and Fishes, an Austin, Texas-based ministry to the homeless and indigent working poor, has implemented the Convio and salesforce.com product as their primary data management system.